Core Categories

  • atventure-baby


  • Sporting Goods

  • atventure-electronics


  • Apparel

  • atventure-stationary


  • atventure-travel


  • atventure-home


  • Seasonal


Since 1962, delivering on their promise of “Expect More, Pay Less” Target has grown from a single store in Roseville, Minnesota, to 1800 multi-formatted stores across the country, and a robust growing omni channel business. Target business is as strong as it ever has been and is well positioned for continued future growth.

The team at Atventure has worked very successfully with Target for 25 plus years, working with a variety of manufacturers in many categories and brands, building sustainable and profitable retail programs. We excel at launching new brands and products at Target, as well as helping existing manufacturer’s identify new opportunities and categories for growth.


What Our Vendors Say We Do

We Bring Newness and Innovation to Target

  • Identifying white space opportunities
  • Understanding guest/consumer needs and desires and hitting trends at the right time

We Drive Growth and Profitability

  • Understanding all the factors influencing profitability, such as costing, product mix, supply chain efficiencies, and flawlessly executing to avoid chargebacks.

We Level the Playing Field

  • Providing and and all tools necessary to earn the business
  • Guiding negotiations. 25 years of experience on both the retail and manufacturing side of the business provides invaluable insight into knowing when to compromise and when to hold the line.

We Provide Visibility and Access

  • Visibility to Target corporate goals and initiatives and policy changes affecting negotiations and profitability
  • Access to the right people with whom to be conducting business and making key decisions

We Remove Risk

  • Having a “boots on the ground” local team of experts provides the best continuity and consistency for the long-term strategic growth

We Provide Creative Solutions

  • Team strategy meetings provide creative ideas for pushing business forwards and overcoming potential hurdles
  • If a challenge arises anywhere in the product live cycle, we always have a variety of potential inside and “outside” the box solutions available.

We Provide Flawless Execution

  • From item creation through the entire lifecycle of a program, (post-audits), we carefully document and manage all the details
  • Surveys and focus groups.

We Provide a Manufacturer Specific Approach to:

  • Product Development & Sales
  • Insights
  • Analytics & Forecasting
  • Vendor & Item Management
  • Target Marketing & Promotions
  • Vendor Income
  • Omni-Channel strategy, set up and support

In my years in the business, I have not seen a team more in tune with the retailer, manufacturer and market!  I could not be happier with them from start to finish in our business with Target, from competitive analysis to getting it out the door.  They make me better each day, week, month by being on top of things and keeping me informed on necessary timelines and communication!

Bill Leonard

VP Sales, Americas

Atventure is the ultimate manufacturer’s representative, and I would recommend them without hesitation.  Their commitment, professionalism, and attention to detail is exemplary.  The team is a pleasure to work with and has a unique combination of strategic thinking, technical prowess, and strong values.

Sara Irvani

CEO, Okabashi Brands

I have worked with sales representative organizations for over 28 years I can say that Atventure is one of the most professional and results oriented sales teams.  Atventure has a high caliber team that collaborates on strategy to ensure proper preparation of meetings are created and delivered and just as important, ensures that after business is awarded their clients understand the retailer’s requirements and processes to achieve metrics that create a sustainable business.   I have not seen a better team that identifies solutions to make the business more efficient.

Scott Shellhase

CEO, Bestway USA

Troy has put together an organization that is second to none when it comes to results.  Our main point person Kevin has expertly navigated both Amazon and Target with his knowledge, insight and counsel that has given our company great success in both worlds.  Their support teams go above and beyond in providing the necessary day to day attention on the details that follow.   Atventure delivers when it comes to results and I would highly recommend them.

Jim Parkhurst

CEO, Ladibugs