A manufacturer and retailer relationship can range from being simply transactional, to having a deep, long-term partnership of aligning visions.
Our goal is to leverage every tool available to help clients achieve the partnership that is most fitting for their business.

Atventure was founded in 2013 and has since grown exponentially, working on the premise of bringing together excellence in retail and manufacturing, and combining it with proven innovative, collaborative and forward thinkers.

Meet the Executive Team


Troy Peterson

With over 23 years of retail experience, Troy began his retail journey in 1994, when he accepted a position at Target as a Business Analyst.  During his 17 years at Target, in progressive merchandising and planning roles like Manager, Buyer and Sr. Buyer, he developed a passion for collaborating with manufacturers to develop the best possible products and presentation.

At Target, he had the opportunity to work in a wide variety of departments including Sporting Goods, Apparel, Electronics, Video Games, Home Improvement and Grocery.  This wide array of category experience helped provide a deep understanding of branding, licensing, private label, product development, packaging and new product launch marketing.

In 2003, he created and launched Target’s Planogram Optimization Team, which developed the Best Practices template for testing and measuring product placement, performance and profitability, which is still in use today.

In 2010, Troy left Target to accept the role of DMM overseeing Electronics and Entertainment for Toys R Us, where he further honed his merchandising and leadership skills through overseeing the marketing for key exclusive branded launches as well as developing an entire line of private label electronics.

Driven by his passion for product and presentation, along with his vast experience in all aspects of retail, in 2013, he left TRU and began a collaboration with local established Minneapolis manufacturer rep group called Toy N Around, led by Andy Weiner.  Combining Andy’s 40+ years of manufacturing/sales experience with Troy’s retail experience, together they created a new group called Atventure.

Through Troy’s relationships, his passion for product, his in-depth understanding of the process, along with a knack for understanding consumer wants and needs, Atventure has seen exponential year over year growth with their manufacturer partners.

Andy Weiner

Andy started his career 40 years ago, when he joined the Milton Bradley Toy Company.  In his 5 years at Milton Bradley, he had the opportunity to develop a 360 view of product manufacturing and sales.

In 1983, he became a manufacturer representative, with a company that eventually became Toy N Around.  Over the last 30 years, his leadership of Toy N Around has resulted in long-term strategic partnerships for his vendors at Target in the Toy department.  Adhering to the principle of collaborating with the best companies, while adding value and driving solutions for his manufacturers and Target, has resulted in driving over $3B in retail sales.

When not engaged at work, his dedication to children goes beyond the Toy industry.  He has a long histroy of working the non-profit groups; Children’s Cancer Research Fund and Make a Wish Foundation.

Core Team

atventure-team

1116 Nicollet Gallery