Core Categories

  • Outdoor Recreation

  • Lighting

  • Plumbing

  • Paint

  • Patio Furniture

  • Hardware

  • Cleaning Supplies

Menards was founded in 1960 in Eau Claire, WI by John Menard, Jr. and has grown to operate over 325 stores throughout the Midwest. Menards is the third largest home improvement chain in the US and continues to add store locations on an annual basis. “Dedicated to Service & Quality” is Menards’ approach to servicing their guests through large format stores and a fast-growing online presence.

Atventure has serviced Menards for over 15 years across a multitude of categories and departments. Our goal is always to help our vendor partners successfully and profitably navigate the negotiation process at Menards while establishing a long-term growth model.

Our Approach and Services:

Strategic Planning & Sales

  • Line Review Planning and Coordination
  • Account Management and Leadership
  • Assortment Planning and Alignment
  • White Space Opportunities
  • Competitive Analysis
  • Sample Management and Set Up


Forecasting & Shipping Support

  • Forecast Planning
  • Reporting and Analysis
  • PO Management and Tracking

Vendor & Item Management

  • Vendor Set Up and Negotiations
  • Business Partner Onboarding
  • Vendor Training and Support
  • Systems Expertise
  • Item Set Up and Maintenance
  • Chargeback Mitigation


Online Assortment

  • Online Assortment Management
  • Competitive Analysis

In my years in the business, I have not seen a team more in tune with the retailer, manufacturer and market!  I could not be happier with them from start to finish in our business with Target, from competitive analysis to getting it out the door.  They make me better each day, week, month by being on top of things and keeping me informed on necessary timelines and communication!

Bill Leonard

VP Sales, Americas

Atventure is the ultimate manufacturer’s representative, and I would recommend them without hesitation.  Their commitment, professionalism, and attention to detail is exemplary.  The team is a pleasure to work with and has a unique combination of strategic thinking, technical prowess, and strong values.

Sara Irvani

CEO, Okabashi Brands

I have worked with sales representative organizations for over 28 years I can say that Atventure is one of the most professional and results oriented sales teams.  Atventure has a high caliber team that collaborates on strategy to ensure proper preparation of meetings are created and delivered and just as important, ensures that after business is awarded their clients understand the retailer’s requirements and processes to achieve metrics that create a sustainable business.   I have not seen a better team that identifies solutions to make the business more efficient.

Scott Shellhase

CEO, Bestway USA

Troy has put together an organization that is second to none when it comes to results.  Our main point person Kevin has expertly navigated both Amazon and Target with his knowledge, insight and counsel that has given our company great success in both worlds.  Their support teams go above and beyond in providing the necessary day to day attention on the details that follow.   Atventure delivers when it comes to results and I would highly recommend them.

Jim Parkhurst

CEO, Ladibugs